The rules apply to you whether you're in Ohio or Osaka. Whether they're worth following depends entirely on how much you actually sell there — and for a lot of small shops, they aren't.
This tool will sometimes tell you to switch EU sales off. Everyone else answering this question sells compliance services. We'd rather you kept your money than bought something you don't need.
Since December 2024, if you sell physical or digital products to anyone in the European Union, the EU wants a named person inside Europe who is responsible for your products — someone they can contact if something you sold turns out to be unsafe.
You can't be that person from outside the EU. You have to hire a company to do it, and they charge a few hundred to a few thousand a year.
Which raises the only question that matters: if you only make a little money in Europe, is that fee worth paying at all? Often it isn't, and the honest move is to stop selling there. That's what this page works out for you.
If someone in France or Germany can buy from you, the answer is yes — even if it's rare. England, Wales and Scotland have their own separate rules. .
Downloads and software count too — the EU confirmed covers them, and most sellers have no idea.
Exempt: food, feed, medicines, living organisms, aircraft, antiques over 100 years, and items sold for repair before use.
Your average across the last year, not your best month.
What's left after materials, fees and shipping. Most handmade sellers land between 25% and 45%.
What it costs to hire your . Published rates run from about €139 to £2,390 a year — put in a real quote if you have one, or leave the estimate.
Working it out…